The development of advertising

I have just read an article called "The development of advertising" and it talks about the history of advertisement.


Advertising started in the 19th century, also called the Industrual Revolution. First it was only for novelties and fringe products. Later, when more and more companies produced the same goods, brand-naming of products was necessary.

The economic depression from 1873 to 1894 hit the big industrial firms because the produced products were not sold. So prices and profit fell. The small companies realised that they are in a better position and so they combined with other businesses and widened the range of goods. This period was the start of "Monopoly Capitalism". After the crises the big companies started mass advertising.

Manufacture and distribution changed a lot at the beginning of the new century. 1850 there were a lot of anonymous manufacturers whose goods were distributed by wholsalers. But at the beginning of the new century companies wanted to get away from the rivals. So they decided to "brand" the goods by selling it in distinctive packages in order to facilitate recognition and encourage customer loyalty.

Lord Leverhulme was one of the first industrials who realised that advertisement must be eye-catching and should have funny slogans. It is important that people remember advertisement no matter if they like it or they don't like it.

"Write the Future"

My favourite spot is "Write the Future" by Nike.
I like it because there are some famous football stars who show their skills and tricks. The company wants to show with this advertisment what you are able to do with the new Nike-shoes. A special scene of this spot is that Homer Simpson was outsmarted by Cristiano Ronaldo.


http://www.youtube.com/watch?v=idLG6jh23yE